Sunday, November 8, 2009
If you've ever had Jones soda, you know they like quirky flavors and gimmicky packaging, e.g. Blue Bubblegum flavor and a Cthulu-themed series. I like quirky flavors and fun things. To a degree, that is. Just in time for the holiday season, Jones is rolling out a completely vegan Tofurky and Gravy flavor.
Part of me is really glad that they're marketing to vegans. Last I heard there are more Americans who think they have been abducted by aliens than who are vegan. So it's exciting to see such a random, nothing-to-do-with-veganism/health/the environment company loudly proclaiming from the main page of their website that a new product is '100% Vegan' 'Turkey approved' (har) etc., etc. Would they be selling it/making it/advertising it if it weren't at least okay?
But on the other hand....really? I'm trying to imagine what on earth this would taste like. Soda is supposed to be sweet. Tofurky and gravy are not. So either it's a cold fizzy turkey soup with no sweetness or....gravy and HFCS. Yum.
However, we must remember the union of sweet and savory that can be good, like vegan bacon and syrup. But that in a drink? Curiouser and curiouser. And if they had to pick a fake meat to make anything out of, Tofurky is not the one to have chosen. Tofurky is turkey-flavored tofu. Meh. What about field roast? It has been my and many of my vegan friends' experience that Tofurky is what you have for your first vegetarian/vegan holiday because you've heard of it. Never again do you have it, because the next year you have discovered Field Roast, which is something you actually want a second bite of and don't feel embarrassed offering to omnis.
I'm not sure where or how you can find this Tofurky soda. The Jones Soda website will sell you a six-pack: three Tofurky & Gravy sodas, three other diet sodas they're trying to promote, all in a commemorative lunchbox for the low low price of $11.99. In all honesty I am eager to at least try this soda. But not twelve dollars and three bottles worth.